Research is a little bit like fish and chips

I spend a lot of my personal time thinking about and eating food, mainly biscuits. Who doesn’t like a good old shortbread biscuit? Having said that, I do actually try and be good when it comes to takeaways and I haven’t had fish and chips in AGES.. I spend the...

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Research is a little bit like fish and chips

2018: The top 5 trends we will see more of

  Compliance with GDPR This is one of the biggest changes in data privacy regulation for 20 years. So, while harmonising data privacy laws across Europe and protecting EU citizens from privacy and data breaches is absolutely critical. In terms of market...

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2018: The top 5 trends we will see more of

5 things I have learnt from the sector in 2017

  As we move closer to 2018, I thought it would be useful to step back from market research. New to the sector, a lot of learnings have taken place. And some spring to mind… Individuals are worried about technology! More and more individuals are worried about...

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5 things I have learnt from the sector in 2017

5 ways to improve your Net Promotor Score (NPS)

5 ways to improve your Net Promotor Score (NPS) The Net Promoter Score (NPS) question puts respondents into Promoters, Passives and Detractors; and then appears as a score. In fact, the index could range from -100 to 100 that measures the willingness of customers...

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5 ways to improve your Net Promotor Score (NPS)

How much is the term ‘market research’ used?

How much is the term 'Market Research' used? WHAT DO WE MEAN WHEN WE SAY ‘MARKET RESEARCH’? In one sense the professional history of market research could be defined by professional associations such as the MRS and ESOMAR in the late 1940’s. Definitions typically...

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How much is the term ‘market research’ used?

Should I make online survey questions required?

SHOULD I MAKE ONLINE SURVEY QUESTIONS REQUIRED? You’ve designed your survey and you’re ready to launch. But one of my problems and a question clients ask all of the time is: I’ve put all this work into writing my survey, but what if people skip some of my...

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Should I make online survey questions required?

Uncovering true insights using video surveys

Uncovering true insights using video surveys When it comes to engaging your customers, market research has been trying to stay ahead of the curve of innovation. This has been helped by organisations such as Plotto who have created a new and exciting product...

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Uncovering true insights using video surveys

Face-to-face data collection with a twist

FACE-TO-FACE DATA COLLECTION WITH A TWIST   From watching the Market Research Society Awards, I came across Jump Research who won the best face 2 face data collection award for 2016. They are an innovative market research & social research consultancy...

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Face-to-face data collection with a twist

Robot wars & Insight

ROBOT WARS VERSUS INSIGHT AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent within the world of market research. Whilst it is becoming common within the industry, I don't believe it can replace human interaction and collaboration....

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Robot wars & Insight

Quantigrated research

QUANTRIGATED RESEARCH   The days of the two-phase research project are over!!!! Well, not really, but they are becoming less necessary.   Market research has been split into silos of qualitative and quantitative research, with these two streams emerging from...

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Quantigrated research