How is technology shaping the market research industry?

  How is technology shaping the MRX industry?   I am a keen adventurer and whilst I have a career in market research, I love to climb, especially when the snow is involved. This normally involves having all of the gear you can think of including crampons,...

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How is technology shaping the market research industry?

How to create your niche within the market research sector?

How to create your NICHE within the market research sector? It’s become apparent over a number of years in the sector that certain elements have to be on your CV such as a certificate or qualification to rubber stamp your authority and skill set such as the Advance...

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How to create your niche within the market research sector?

THE POWER OF SOCIAL MEDIA

THE POWER OF SOCIAL MEDIA Creating a personal brand can be difficult, costly and time-consuming but if you put all of your tools together to create one, then it can be one of the most rewarding things in your career. Will it not only add credibility to your CV but...

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THE POWER OF SOCIAL MEDIA

How to create a strong personal brand that gets results?

How to create a strong personal brand that gets results? The use of Twitter has become an ever-growing trend for industry workers to share their experiences with fellow like-minded individuals or to complain to a company about the customer service we have received....

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How to create a strong personal brand that gets results?

Is a single-question customer metric enough?

The single-question customer metric has always been a popular tool to measure customer loyalty, via ad-hoc or longitudinal studies. Indeed, many organisations use the Net Promoter Score (NPS), following the claim that a single question is all that is needed to...

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Is a single-question customer metric enough?
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