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Is a single-question customer metric enough?

The single-question customer metric has always been a popular tool to measure customer loyalty, via ad-hoc or longitudinal studies. Indeed, many organisations use the Net Promoter Score (NPS), following the claim that a single question is all that is needed to...

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Is a single-question customer metric enough?

5 Tech trends set to transform the insight industry

In the summer of 2018, the mobile application ecosystem, one of the biggest industries on the planet, will turn 10. Recent worldwide statistics mentioned over 352 billion day-to-day mobile applications will be downloaded by 2021. This is almost double the amount...

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5 Tech trends set to transform the insight industry

2018: The top 5 trends we will see more of

  Compliance with GDPR This is one of the biggest changes in data privacy regulation for 20 years. So, while harmonising data privacy laws across Europe and protecting EU citizens from privacy and data breaches is absolutely critical. In terms of market...

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2018: The top 5 trends we will see more of

5 things I have learnt from the sector in 2017

  As we move closer to 2018, I thought it would be useful to step back from market research. New to the sector, a lot of learnings have taken place. And some spring to mind… Individuals are worried about technology! More and more individuals are worried about...

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5 things I have learnt from the sector in 2017

5 ways to improve your Net Promotor Score (NPS)

5 ways to improve your Net Promotor Score (NPS) The Net Promoter Score (NPS) question puts respondents into Promoters, Passives and Detractors; and then appears as a score. In fact, the index could range from -100 to 100 that measures the willingness of customers...

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5 ways to improve your Net Promotor Score (NPS)

How much is the term ‘market research’ used?

How much is the term 'Market Research' used? WHAT DO WE MEAN WHEN WE SAY ‘MARKET RESEARCH’? In one sense the professional history of market research could be defined by professional associations such as the MRS and ESOMAR in the late 1940’s. Definitions typically...

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How much is the term ‘market research’ used?

Should I make online survey questions required?

SHOULD I MAKE ONLINE SURVEY QUESTIONS REQUIRED? You’ve designed your survey and you’re ready to launch. But one of my problems and a question clients ask all of the time is: I’ve put all this work into writing my survey, but what if people skip some of my...

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Should I make online survey questions required?

Uncovering true insights using video surveys

Uncovering true insights using video surveys When it comes to engaging your customers, market research has been trying to stay ahead of the curve of innovation. This has been helped by organisations such as Plotto who have created a new and exciting product...

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Uncovering true insights using video surveys

Face-to-face data collection with a twist

FACE-TO-FACE DATA COLLECTION WITH A TWIST   From watching the Market Research Society Awards, I came across Jump Research who won the best face 2 face data collection award for 2016. They are an innovative market research & social research consultancy...

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Face-to-face data collection with a twist

Robot wars & Insight

ROBOT WARS VERSUS INSIGHT AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent within the world of market research. Whilst it is becoming common within the industry, I don't believe it can replace human interaction and collaboration....

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Robot wars & Insight
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