How to create your niche within the market research sector?
It’s become clear over many years in the sector that certain elements have to be on your CV. Such as a certificate or qualification to rubber stamp your authority and skill set. This could be like the Advance market research certificate handled by the MRS.
It startles me how there is a lack of creativity from young buzzing graduates who enter the sector. Who don’t have their own niche.
Ultimately, they are one fish as well as a lot of other similar fishes in a very big pond. This is why its so important to create your niche.
But how can you create a niche that separates you from others in the sector?
I am going to tell you many strategies I have used that will help you create your perfect niche in the sector. My top tips are for recent graduates or individuals who have been in the sector for many years. It doesn’t matter.
USE SOCIAL MEDIA
Using Twitter I have managed to forge various partnerships with leading organisations in the sector. This also lead me to create a niche for my personal brand on social media. A clear example was my recent trip to Amsterdam where you can see what I got up to here.
I talk a lot about social media but I can’t stress enough how important these tools are to the modern day individual. Not only in market research but in any career.
In market research, there are many hashtags I would recommend searching for, such as:
You should share your thoughts and opinions. Whatever you post on Twitter, you are letting anyone see what your thoughts and opinions are. But this shouldn’t put you off from having an opinion about particular subjects. There are many subject areas you could discuss in relation to market research. From method development, survey design to infographics and data visualisation. The language you use to share your thoughts and opinions depends on what type of niche you wish to have…
If you are starting out on Twitter or if you have been a long-standing user of the platform. You don’t have to be on it 24/7 to get results. By results, I mean discussions with others, retweets, likes and clicks on any links you might have posted.
As a market researcher, I would follow many key influencers and I will give myself a cheeky plug here but..
I am a two-time award-winning market research. Which has included being one of the most influential market researchers on social media.
ATTEND CONFERENCES AND WEBINARS
There are so many different conferences not in the UK, but in Australia, Thailand and the USA. I am fortunate enough to have spoken in the USA as well as other countries about my niche.
You don’t need to speak, this comes with time, but I would recommend attending agency and client events. So you can get used to the new technology, opinions but also learnings in the sector which you can take back to your organisation and inspire others.
When thinking about creating your personal niche. You may want to think about what particular subject area you wish to focus on whilst at the event.
Don’t forget about the various online webinars that are available in the sector. These are free, yes FREE!
Take up the opportunity and listen to leading individuals in the sector. Where you can sit at your desk or at home, and listen to their thoughts and opinions
If you are unsure about what events and webinars take place. I would recommend taking a look at the following sites:
You may be wondering why academic research?
Academic research offers a range of methods with descriptive notes that can help you to put in place similar designs. You could sign up to ResearchGate for free and access various publications and articles from academics.
I have used some of the methods that I have seen from academics. Only from reading and reading about different ones.
TAKE ON A CHALLENGE WITHIN THE SECTOR
A blog post I wrote at the start of the year, stated many things we need to watch out for in the sector. They have all actually come true as well.
Why can’t you take on the challenge and create your own trend?
If you work for an agency or an organisation. There will be something that could improved, not changed, but improved. Don’t wait for someone to change. Take the initiative to improve something for you and your colleagues.
This can be a challenge especially if you are a graduate when you have only been in a market research job for some years. But you are fresh with ideas and might have seen something new and interesting to share.
Create a succession plan that will help you to form your own trend. And I would recommend using some of the following points below:
What tools do you need to help you succeed?
Who are your key contacts and influencers who you need to talk to about the idea?
How will it help your organisation?
How can you track its influence and ROI?
Once you have thought of those.
I would love to hear from you, whether you wish to comment below or email me at firstname.lastname@example.org
I look forward to hearing about your challenges in the sector soon.
So there you are, your next mission is to create your own niche in the sector and make a name for yourself.
Over to you!