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The importance of agile market research with fuel cycle

Written by Jake Pryszlak

On August 25, 2020
agile market research

In our first ‘Ask the experts’ podcast series I’m talking with Rick Kelly from Fuel Cycle about how they have built a market research marketplace for clients to use including those in the F500.

I know many people keep saying it, including myself, but for C-Suite individuals to understand the true value of market research, we need to present our findings quickly, efficiently. Delivering results in hours rather than weeks. 

As part of the very first ‘ask the experts’ podcast series, I was lucky to interview Rick Kelly from Fuel Cycle about their all-in-one market research platform being used by F500 companies around the world to deliver agile market research in house.

Rick Kelly is the Chief Product Officer at Fuel Cycle. Rick has been with the company since May 2014 and headed multiple departments in both its NYC and LA offices. Prior to his tenure at Fuel Cycle, he held roles at First Opinion, a medical technology company, taught political science at BYU-Idaho, and worked at Survey Sampling International. Rick holds an MS in Political Science from Utah State University and an MBA from The University of North Carolina-Chapel Hill.

Listen to the episode below:

ASK THE EXPERTS PODCAST – FUEL CYCLE RESEARCH PLATFORM

This episode discusses topics like:

  • The importance of agile market research
  • The importance of market research agencies as well as the agile way of thinking
  • Customer demands and how they are changing for the better
  • How we can elevate our position within a business!

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Thanks for listening, Jake.

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