Market research blog

Welcome to my market research blog where I share my opinions and views every week. You can stay up to date with every blog by signing up to my newsletter!

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Robot wars & Insight
Robot wars & Insight

Robot wars & Insight

ROBOT WARS VERSUS INSIGHT AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent within the world of market research. Whilst it is becoming common within the industry, I don't believe it can replace human...

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Quantigrated research
Quantigrated research

Quantigrated research

QUANTRIGATED RESEARCH   The days of the two-phase research project are over!!!! Well, not really, but they are becoming less necessary.   Market research has been split into silos of qualitative and quantitative research, with these two...

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