How to measure customer emotions?

I am an award-winning market research blogger and speaker. My personal brand and blog have taken me to places all over the world. From Twitter and my blog, you can find out my latest thoughts about the sector.
 
As researchers. Many of us measure customer emotions in some way. Whether using quantitative data or by actually speaking to individuals through qualitative means. What we sometimes forget is that after being a researcher in the day or/and night, we are human beings.

Your mode of transport could vary from walking, taking the train, car, or plane. Through life, you measure individuals emotions when you look at them or even interact.

Whilst on a busy train leaving London I thought my latest blog post would tell you some hidden truths when measuring customer (or if you are really one of those individuals.. consumers) emotions.

……………………………………………………………………..

 

Share This