Why it pays to break the rules in life to create a personal brand in MRX
It’s become apparent over a number of years in the sector that certain elements have to be on your CV such as a certificate or qualification to rubber stamp your authority and skill set such as the Advance market research certificate handled by the MRS.
But what startles me is the lack of creativity from young buzzing graduates who enter the sector, who are unable to stamp their authority, creativity and enthusiasm on the sector. They lack a personal brand.
Every time I travel overseas and to other events in the UK, I always get the shocked expression when asked how old am I?
… Well, I am 25 …
And they weren’t shocked that I look younger than I am. But they were shocked how much I have actually achieved by the age of 25. Things don’t get offered on a plate, you have to sometimes break rules to get what you truly want.
At the time of writing which wasn’t long ago. I have been awarded:
- A YOUNG MARKET RESEARCH OF THE YEAR BY CONFIRMIT 2017
- ANNOUNCED AS ONE OF THE MOST INFLUENTIAL MARKET RESEARCHERS ON SOCIAL MEDIA
- Spoken on the international stage including America and Europe
- Guest blogged on the international stage for organisations including Confirmit and WhatUsersDo
- Created my own personal brand and blog
Ultimately, there are so many different fish in a very big pond in the marketing research world. Graduates and even other market researchers who have years of experience, conduct their role very similar. No variety or difference. No unique selling point or WOW factor.
And this is why I created my own personal brand and a NICHE. Its hard to tell if it will work, but I haven’t had a bad start. And this is why I am giving away all of my hard work and sharing my strategies with you.
So whether you are a graduate, a university student or a market researcher with more experience than me, you will definitely be able to use some of my strategies below that all work and offer scalability options.
USE SOCIAL MEDIA
Using Twitter I have managed to forge various partnerships with leading organisations in the sector. And a clear example was my recent trip to Amsterdam where you can see what I got up to by seeing one of my recent blog posts here.
But In market research, there are a number of hashtags I would recommend searching for, and they are:
You should share your thoughts and opinions. Whatever you post on Twitter, you are letting anyone see what your thoughts and opinions are. But this shouldn’t put you off from having an opinion about particular subjects. There are so many different subject areas you could discuss in relation to market research from methodology development, survey design to infographics and data visualisation. The language you use to share your thoughts and opinions depends on what type of personal brand you wish to have…
If you are just starting out on Twitter or you have been a long-standing user of the platform, you don’t have to be on it 24/7 to get results.
And by results, I mean discussions with others, retweets, likes and clicks on any links you might have posted. So as a market researcher, I would follow a number of key influencers and obviously I will give myself a cheeky plug here but, I am a two-time award-winning market research including being one of the most influential market researchers on social media.
Whatever you post on Twitter, you are letting everyone see what your thoughts and opinions are. But this shouldn’t put you off from having an opinion about particular subjects.
There are so many different subject areas you could discuss in relation to market research from methodology development, survey design to infographics and data visualisation.
[bctt tweet=”The language you use to share your thoughts and opinions depends on what type of personal brand you wish to have…”]
But Twitter is not just about sharing your own thoughts, but it’s also about sharing other peoples as If you are just starting on Twitter or you have been a long-standing user of the platform, you don’t have to be on it 24/7 to get results.
And by results, I mean discussions with others, retweets, likes and clicks on any links you might have posted. HootSuite recently published an article for individuals to understand when to post on Twitter to get results.
They observed thousands of tweets and found that 3pm from Monday to Friday was the best time to post. And that is for any industry. So as a market researcher, I would identify when you would like to post on Twitter but also when your followers are also posting so you can try and have a conversation with them.
Obviously, market research is an international sector with clients and agencies all over the world, meaning individuals in different countries will tweet at different times. There are many platforms that can help you to schedule tweets such as HootSuite and Buffer.
Don’t say OK, when someone says ‘good idea, but not at the moment’
A common answer for many people at an organisation when they have an amazing idea they want to try but maybe a senior individual puts a block on the idea due to time, the resource needed and potentially finances on offer.
Don’t take no for an answer.
Make sure your idea is relevant to your sector, organisation and potential clients. One of my recent blog posts stated 5 trends that we would see more of in 2018.
[bctt tweet=”Why can’t you take on the challenge and create your own trend?”]
If you work for an agency or an organisation there will be something that could be enhanced, not changed, but improved. Don’t wait for someone to change. Take the initiative to improve something for you and your colleagues.
And this can be a challenge especially if you are a graduate when you have only been in a market research job for a number of years, but you are fresh with ideas and might have seen something new and interesting that you are not trying at the moment with your employer.
Create a succession plan that will help you to form your own trend. And I would recommend using some of the following points below:
- What tools do you need to help you succeed?
- Who are your key contacts and influencers who you need to talk to about the idea?
- How will it help your organisation?
- How can you track its influence and ROI?
TALK TO INDIVIDUALS OUT OF THE SECTOR
Communicate with people outside of market research!
It’s a scary thought but a very worthwhile thing to do.
I regularly talk to my friends and family members about market research to make sure I am using the correct vocabulary about a subject I am working 24/7 in. If they understand, then you are winning!
The word academic research could be scary for some, but it’s nothing to worry about. I am not recommending turning up at a university and starting a degree or looking at potential PhD studies.
The simple answer is that academic research and various accessible research portals offer a breadth of market research methodologies with descriptive notes that can help you to implement similar designs. Better yet, you could sign up to ResearchGate for free and access various publications and articles from academics.
Some methodologies from academics that I have implemented within the sector as well, from reading and reading about the pros and cons of a particular methodology and tool, and how academics have enhanced it and delivered some interesting results.
If you have time, I would defiantly recommend taking a look at the various academic research platforms out there. If the market research sector is using a particular method or tool, that means an academic has used it as well. So don’t be shy, take a look.
HAVE THESE STRATEGIES REALLY WORKED FOR ME?
So you have read all of my strategies or you have whizzed all the way down the page and you are wondering whether these strategies have actually worked for me?
A simple answer to that is YES.
You can just take a look at my social media platforms:
They all have followers and followers who I communicate to on a regular basis, maybe too much. But they don’t complain!
Using social media I have had so many different conversations with agencies, organisations and individuals which has meant I can travel the world, speaking and blogging.
At the age of 25!
So if I can do it, so can you!
But you may need some help starting out, which is why I am offering 2 FREE consultations to the first individuals who get in touch with me. Both consultations are totally FREE and we can discuss everything from your career to your personal brand today and how to develop this.
SO ACT QUICK!
Over to you!
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