#1 Market Research Blog

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You’re in good company

since 2015

As a market researcher and thought leader (said by others!), I have been fortunate to work with a range of organisations around the work so you’re in good company:


  • Companies include Formula One, Wimbledon Championships, Nike, Adidas, London Marathon + others
  • F100 companies such as Survey Monkey!
  • Market leading research organisation such as Logit Group, Question Pro and Greenbook

I have worked with Jake for a few years now and he has been a great asset. He is really responsive and helpful and is definitely someone I would recommend.

Matt Roberts

Research & Analytics Director, Formula 1

Jake is a walking, talking celebration of humanity. I enjoy his style, his spontaneity and humour. I’m looking forward to seeing and reading more about Jake over the coming years.

Dan Foreman

Zappi; Bakamo Social

What is all the fuss about?


There are so many different ways I share content with you all from my Forbes column, to the ResearchGeek podcast and also my Youtube channel

The ResearchGeek Podcast

Blog posts

Youtube Channel

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The ResearchGeek Podcast

You can listen to thought leaders including my ‘ask the expert’ series which involves interviewing industry leaders!

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You can read a 3-time award winning blog where I share loads of free hints, tips and free resources for you to consume when you feel like it!

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Youtube Channel

My Youtube account allows you to watch me share hints and tips. It’s where I share product reviews and some of the latest thinking!

Meet the ResearchGeek community

Twitter followers

Insta followers

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Go behind the scenes of my blog

behind the scenes

Loads of people would email, tweet and message Jake asking what a day in the life would look like for him.

So now you can see behind the scenes of Jake’s world from meetings with industry leaders, content writing, all the way through to making a cup of tea and having a biscuit or two!

Latest thinking

How To Run Effective Advertising Testing

How To Run Effective Advertising Testing

In most things in life, you can’t flourish without taking a few risks.  Advertising is no exception.  A well-done ad campaign can lead a business to great success; a bad one can alienate customers and put the enterprise on the road to ruin.  Whether you...